Al. Butterbrodt UI + Web Designer

Hey, I'm Alex.

I am an endurance athlete, backcountry skier, and mountain biker. With this experience I bring focus, adaptability, and problem-solving into every design challenge. I’m currently the Senior Graphic Designer at PeopleForBikes where I build campaign sites, create intuitive interfaces, and lead other creatives. Just as I approach challenges in the backcountry, I approach design with motivation, intention, clarity, and a deep respect for the people I work with.

Clear Communication

Webflow develpment

Attention to detail

Project management

Interface design

Snack connoisseur

I challenge myself to find solutions to complex problems, through synthesizing research, developing information architecture, and effective visual design. I push myself in everything design and outdoors. Whether I am running usability testing, building user interfaces, stepping into bindings, or pedaling up technical singletrack I show up with everything I’ve got and extra snacks.

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She | Her App Development

SHIPPED

UI/UX Design

Branding

Project Management

Hanai Health is a technology provider enabling healthcare access and education through mobile phones with or without internet connection. Hanai Health wants to build a new platform to provide support through women’s shared experiences from pain to pleasure in an app called She/Her. This app aims to fill the gap of information for women who need resources with regard to their sexual health.

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National Science Foundation

SELF-INITIATED

UI/UX Design

User Research

Prototype

The National Science Foundation (NSF) is a United States government agency that supports scientific research and education in science and engineering fields. The NSF wants to establish user needs and create a mobile prototype that enables users to apply for research grants/funding that would expedite academic and research institutions to conduct research effectively.

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Bicycle Leadership Conference

SHIPPED

Branding

UI/UX Design

Webflow

Developed branding for the Bicycle Leadership Conference, hosting more than 250 c-suite attendees in the cycling industry. Wireframe, prototype, and develop conference website in Webflow. Manage site updates and changes as the event develops. Manage registration through Webflow, Memberstack and Stripe.

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Bicycle Network Analysis

UNDER CONSTRUCTION

Branding

UI/UX Design

Prototype

Rebuild PeopleForBikes’ public-facing Bicycle Network Analysis (BNA) website that displays results from the BNA software. The Bicycle Network Analysis (BNA) is custom software that measures the quality and connectivity of bike infrastructure in more than 2,900 communities worldwide using data from OpenStreetMap, the U.S. Census, and other international population and census sources.

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Bicycle Industry Data Exchange

IN PROGRESS

COMING SOON!

Develop a brand identity and system, UI library and landing page to introduce, explain, and promote PeopleForBikes’ new premium data platform. The landing page will serve as a dynamic sales and education tool for both current PeopleForBikes members and prospective partners.

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All Things Visual

Branding

Apparel

Webflow

Developed branding for an annual conference, the Bicycle Leadership Conference, hosting more than 250 c-suite attendees in the cycling industry. Manage conference websites, email marketing, and communications for registration, attendees, and on-site activation.